Bassetti is a historical Italian textile brand, with a focus on smart living, innovation and product functionality. The project consisted in the re-design of the identity as well as the retail communication, starting from the former logo.
The project has been interpreted based on the metaphor of the "day", represented by Bassetti, whereas Zucchi, the other brand of the Zucchi Group, represents the night. A young and fresh brand, where the role of the bright white colour is to playfully dialogue with bold colors, enhancing the smart nature of a dynamic brand.
Year: 2013Store Identity, PrintClient: Vincenzo Zucchi / Zucchi Group SpAin collaboration with La Tigre