Norma Hair Studio is a hair salon based in Bolzano, Italy, known for the formal and stylistic research that Mauro Basso, creative director of Norma and Oribe Haircare Italia, has been pursuing for years.
Eremo has been responsible for the "Night and Day” box mix project put together by DJ Cristian Rot for Norma Hair Studio.The object has been designed specifically to relate the concept of the day and night cycle as passing from dawn to dusk.The pack has a blue side with a yellow sun and a black side with a white moon. On both sides there is a fluorescent paint which illuminates in the dark and makes visible the words “day” and “night” as corresponding to the two CDs.On opening the pack, by a clever folding back of the card, a dawn on a blue sea and a dusk on a red sea are seen. The pack may be opened on different sides and once opened completely a cube with two faces is created, and inside this is visible the cycle of night and day.Opening the pack on the other side the combination of dawn/dusk is different: in the dusk is present an eclipse of the moon. Eremo has wanted to give a strong narrative impression to the project and has wanted to tell in its totality the dynamic cycle of day and night, this through a single paper object and print elaborations which illustrate the tale of day and night. A simple and ingeniously clever folding of the paper reveals both dawn and dusk.
Year: 2018Packaging Client: Norma Hair Studio