Zucchi is one of the most important and historic textile companies in Italy for whom we redesigned the identity and retail communication, starting from the original logo.
The project has been interpreted based on the metaphor of the "night", represented by Zucchi as opposed to the "day", which is interpreted by Bassetti, the other brand of the Zucchi Group. The elegance, comfort and craftsmanship of a brand that wants to be show itself with discretion. A project devoted to the daily living of a contemporary home, translated through to the usage of the visual language of “the office”, therefore linked to the concepts of stamping and printing, also because of the great historical archive of linnei stamps owned by the company.
Year: 2013Store Identity, PrintClient: Vincenzo Zucchi / Zucchi Group SpAin collaboration with La Tigre