The project has been interpreted based on the metaphor \”day\”. Bassetti represents the day, opposed to the night, represented by Zucchi, the other brand of the Zucchi Group. A young and fresh brand, where bright white has a delightful dialectic with the colors, enhancing the smart nature of a dynamic brand.
Bassetti si a historical Italian textile brand, with a focus on smart living, innovation and product functionality. Given a consisting logo, a redesign of the identity as well as the retail communication has been created.