The brand book / look-book is inspired by the company’s woolen plaids, strongly characterized by a thick hem that frames them. Once the book is opened, the cover draws a frame around the pages, inside which, overlapping photographs create another level of framing around the main image. The spine of the book is made of Linen, specifically designed and produced with random color combinations, in order to visually recreate the entire fabric when stacking the brand-books.
Lanificio Leo is the most ancient closed-loop woolen mill currently operating in Calabria, Italy. An ancient company – museum that was reinvented by Emilio S. Leo 15 years ago, combining tradition with a strong philosophy for the contemporary.