The project has been interpreted based on the metaphor of \”night\”. Zucchi represents the night, opposed to the \”day\”, which is interpreted by Bassetti, the other brand of the Zucchi Group. The elegance, comfort and craftmanship of a brand that wants to be talked about with discretion. A project devoted to the daily living of a contemporary home, interpreted according to the use of an office language linked to the concepts of stamp and printing, given the great historical archive of linnei stamps owned by the company.
Zucchi is one of the most important and historic textile companies in Italy. With an already given logo, a redesign of the identity and the retail communication has been created.